Transforming Company Culture: Getting Your Company from Where You Are Now to Where You Want to Be David Drennan

ISBN: 9780077076603

Published: June 1st 1992

Hardcover

299 pages


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Transforming Company Culture: Getting Your Company from Where You Are Now to Where You Want to Be  by  David Drennan

Transforming Company Culture: Getting Your Company from Where You Are Now to Where You Want to Be by David Drennan
June 1st 1992 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 299 pages | ISBN: 9780077076603 | 8.51 Mb

While much has been written about the concept of a corporate culture and about the characteristics of such cultures,few have been specific about precisely how managers at any level of a company can shape and transform culture to help reachMoreWhile much has been written about the concept of a corporate culture and about the characteristics of such cultures,few have been specific about precisely how managers at any level of a company can shape and transform culture to help reach strategic objectives or to manage daily activities more effectively.

David Drennan tackles this challenge and provides mid- to top-level managers with the tools they need to discover the keys to existing cultures and to communicate,manage,train,and measure the nurturing of a new culture. Hands-on techniques show how to use symbols and a new language,how to reward new behaviors,and how to avoid common pitfalls-all supported by global examples from such companies as Honda,McDonalds,Mars,Disney,and more.



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